HAPPY NEW HEROES
While working at SomeThink, we needed to create a Christmas promotion that would be given
to clients, associates and friends. It was a time when the agency was equipped with the best team
of associates so we decided to enlist their personas.
Igohu, Wunderlu, Darsha, Tlooggie, Goyiama, and Fawfug are the characters, which have been inspired by the group of incredible people working for Some Think these days.
For this special occasion, they took the place of Jokers in a deck of bespoke playing cards
and with their Super Powers turned the play into something much funnier and less predictable.
Agency: Some Think
Copywriter: Elina Roinioti
Illustrator: Tassos Papaioanou
